Today I am going to share with you another affiliate marketing mistake. Actually is The BIGGEST mistake that an affiliate marketer makes.
The biggest mistake is..
Not Building A Subscribers List By Capturing Email Address
What most newbie affiliate marketers do is sending traffic directly to the affiliate product. If you are doing this then you might loosing money even when the half of the visitors you send buy through your affiliate link! You will never leverage your affiliate commissions by sending them directly to the merchant.
Let me explain. When you want to drive visitors to an affiliate product you are going to use different traffic and marketing methods. These could be pay per click search engine advertising, banner advertising, search engine optimization, link exchange, article marketing, forum marketing, social marketing or web 2,0 traffic from websites like YouTube, Squidoo, Facebook, MySpace, Twitter, Delicious etc.
What you will do is struggle to get new visitors every time you want to promote a new affiliate product. If you promote 5 different products you have to do all this work 5 times. If you promote 10 products then you will have to go through these 10 times. Have you ever wondered how much time, energy and money you will have to spend to promote 50 or even 100 different affiliate products or services?
Yes that’s right. 100 more times!
You will never going to leverage your affiliate commissions! Never, unless you hire a large team of people just to promote all these products each using a traffic method.
By driving traffic at your own websites and build your email list, the next time you want to promote something you will not have to go through all these traffic methods from the beginning. You are only going to use one.
Email marketing traffic.
Suppose that you drive traffic of about 1,000 visitors to an affiliate product. Most of all these visitors have never heard of you or about the product. They are not sure if they can trust you, the merchant or the affiliate product.
You are making only one attempt per visitor to achieve a sale. They either buy or not. Well 99% of all those visitors will not buy right away, if they buy at all.
Once you have your own email list of subscribers all you have to do is write and send a simple email message promoting an affiliate product.
People rarely buy from their first visit. They are not sure if that product is going to help them. Most of them want to see multiple solutions so that they can compare the different affiliate products.
So if you don’t collect email addresses, your marketing effort is a one-shot wonder. People like buying from people they know, like and trust. If you’re not giving people a chance to get to know and trust you, don’t be surprised if they don’t buy.
“So what exactly do I need to do Andreas?”
What you need to do is build a list of contacts from people that want to solve a specific problem. You have to use an autoresponder company such as Aweber, GetResponse, Prosender etc. By having them on your subscribers list you will be able to offer them different solutions and when they buy you make a commission.
That is the important thing here. You are providing a valuable service by saving people the time and money of research. You are helping them by giving them the shortcut to the best possible products so they don’t have to waste their hard-earned money on rubbish products.
So how do I start building that lists?
There are hundreds of products that can show you how to build that list and hundreds of different list building methods. If you are a newbie affiliate marketer here is a video course that will show all the steps on how to build an email list properly, step-by-step.
Ok please dont make the same mistake that let me struggle for YEARS online. If you dont have a list get one today!
Thanks for reading. I would love to read your comments and hearing from you!
PS. You can find more affiliate marketing mistakes here:
- Affiliate Marketing Mistake #1
- Affiliate Marketing Mistake #2
- Affiliate Marketing Mistake #3
- Affiliate Marketing Mistake #4
- Affiliate Marketing Mistake #5