Hi there,

The last 3 days were one of the “hardest days” of my internet marketing business.  Why? Because…

I was writing the sales letter for my new product!

Yikes! Yes I know. Writing a sales letter is easier said than done. A sales letter is very important so important that it determines the failure or success of a product.

There are thousands of excellent products in Clickbank, Paydotcom in any niche that you can think of, but most of them hardly make enough sales. Your can have an outstanding product on a topic with huge demand, a very logical price, thousands of affiliate promoting it, but with a bad written sales letter you cant go far!

Writing a sales letter can be a very daunting task but here are some of the most important elements. Here are the basics but also VERY CRITICAL elements that every sales letter must include.

• Preheadline

The preheadline is used to grab your visitor’s attention and direct him to the main headline. It should not take up more than 2 or 3 lines.

• Main Headline

A headline is one of the most important elements in a salesletter. Your headline job is to grab your visitor’s attention in just a few seconds. If it doesn’t then your visitor will not read the page and lose lots of sales. It’s very crucial since it can be the success or failure of your product.

The most important components of a headline are to target the reader. You have to promise him a credible benefit. The biggest lesson I have personally learned about copywriting is that the BENEFIT is the single most important aspect of a headline.

Also include one or more items of

1. Self-Interest,

2. News,

3. Curiosity or

4. Examples of the ‘quick and easy way’

Identify the right people and then try to hit them with a benefit and also induce their curiosity and belief that it is in their own personal interest to find out more.

Some powerful headlines are that start or include the following:

“How To”, “Learn How To”, “Learn What”, “Discover”, “Uncover”, “Secrets Revealed”, “Exposed”, “Insider Tips”, “Exclusive” and THOUSAND of more examples.

How do you know if your headline is ideal? You don’t really know until you test it.

• Subheadline

It’s the first attempt to amplify the benefits or competitive positioning of your offer.

• Tell A Story

Telling a story is a perfect way to entice your readers to stay on your page more. The more a visitor stays in a website, the more possibilities there are to buy your product(s). Try telling a story that builds a picture up in your reader minds and evokes curiosity about its outcome.

Some great examples are to tell..

1. How you got started in the business and why readers should listen to you.
2. You can also tell the story of their problem, how frustrating it is and then slowly uncovers the solution. The ideal solution can be your information product.
3. Tell the story of how you helped someone get from “desperation” to “total satisfaction and improved quality of life.

Try to be as more specific as you can whichever example you use.

• Guarantee

Nobody actually likes buying something and having the risk. As a seller you have to reverse it. You must take the risk in this transaction. Give them your 100% money-back guarantee and for the longest period possible.

• Testimonials

Include testimonials from people that have successfully used your product. You need to have testimonials to boost credibility, express value and results, prove relevance to your target market, and validate expenditure.

• Bonuses

Offering bonuses will increase the value of your product. However not all bonuses are equal and have value. Always try to offer free bonus products that are supremely valuable, excellently targeted and totally relevant to your audience. For example if you are selling an ebook on how to do Pay Per Click advertising offering free bonuses such as website landing templates, Free $100 Google Adwords Credits will definitely increase the value of your offer and for your customers.

• How To Order

Then you tell to your potential customer how to place their order. Make it as simple as possible and don’t confuse him! Let your reader know that he can send his payment safely, for example through PayPal, Clickbank and that there is nothing to worry about. You can also include a snapshot for example of the Clickbank form. Several marketers verify that it increased their conversion rate.

• PS

Studies have shown that the two most-read items of a sales letter are the main headline and the PS.  Many marketers quickly write a PS in sake of just including a PS. Dont do this! Take your time.

Here is what you have to include in a PS. You have to restate your offer, discuss the major benefits again very briefly and remind them that they have to take action now.  Try to restate the scarcity factors and what pain they will continue to feel if they don’t buy today. Also restate your guarantee but also anything else that would matter in closing the sale.

Implementing these elements is not enough. You have also to consider the design of your sales letter. Try using different fonts, different tables and background colors. You need to find the correct combination that will speak to your potential buyer.

Well creating the perfect sales letter requires lot of experience and knowledge that is impossible to include in a blog post.

As always your comments are always welcomed.

Take care!