If you want to make money online you will NEED to have a website with traffic. With the proper Search Engine Optimization you can get THOUSANDS of traffic to your website for free. Two important factors you have to know if you want to beat the search engine competition is by using off-page and the on-page marketing.
Before doing off-page and on-page marketing you will need to find out if there is demand for a keyword phrase. It is important to know the volume of a keyword phrase if you want to succeed. You want to know if people are actually searching for your term ex. internet marketing blog and how many times. By using a keyword tool such as Wordtracker, Google Adwords Keyword Tool it is easy to find out. As you can see there are at least 8,100 searches for internet marketing blog. And a high advertiser competition so people who search for internet marketing blog are also spending money.
Don’t make this mistake!
One major mistake that many internet marketers do is looking on the search volume only. I was doing that mistake for 2 years! All I was looking was how many thousands a keyword phrase gets and trying to target the keywords with the highest volume.
That’s why I struggled to get ranked my website in Google! I was targeting very competitive keyword phrases that are almost impossible to rank well for them. Believe me keyword phrases with only 500-1,000 searches CAN make you money and the phrases with 30,000 may NOT make you any money!
Ok after finding a couple of good keyword phrases and know that there is a demand; it is time to research the competition.
You will need to have backlinks to your website with the suitable anchor text. Anchor text is the text used in the link back to a website. For example the following link ->>Internet Marketing Blog<<–, the anchor text is “Internet Marketing Blog “. I am voting the page AndreasSpyrou.com for this specific keyword phrase.
But how do you evaluate the competition in Google for a specific keyword phrase? By using the allinanchor command in Google.
Allinanchor is a Google search command that searches for internet pages that contain inbound links with a specific keyword in their anchor text. That way you will know how many incoming links your website will need to rank for a specific keyword phrase. (Of course keep in mind that there are several other factors that determinate the ranking of a page but the incoming links with the exact anchor text is very important for a good ranking).
As you can see there are 242,000 anchor texts with the keyword phrase Internet Marketing Blog. 242,000 pages have an incoming link with the text “Internet Marketing Blog”. That’s VERY competitive. Unless LOTS of website owners links on my blog by using this keyword phrase I will never get a good ranking for this search term..!
Ok by using this command you can easily find out what keyword phrases to target. But there is a problem. Since hundreds of marketers use this command it disables it after a couple of allinanchor searches. I am getting the following message every 5-10 searches.
This reduces my off-page marketing!
If I want to get ranked for the keyword term “internet marketing blog” I will have to include these keywords in my blog. I will need to create content and include that keyword phrase. I have to write blog posts and have that keyword in the article several times.
So when you type “internet marketing blog” it will show you how many websites Google has indexed that has exactly that keyword phrase anywhere in a webpage. That’s On-Page. On-Page marketing will show you how many webpages have a specific keyword phrase.
But even then when I found about the allinanchor command, when Google fist introduced it, I started researching the competition in Google by doing all the work manually. I was scanning thousands of different keyword phrases to see how competitive they are. Sure I found some lucrative niches and keywords phrases however it took me months of hard work.
But everything changed when I’ve discovered PushButtonKeywords!
By using PushButtonKeywords I was able to determine the on-page and off-page
keywords and compare them very quickly! It eliminates hours of work and finds me untapped keywords in a matter of minutes!
- You can discover keyword phrases that are virtually undiscovered and untapped in Google, Yahoo and Bing!
- You can know exactly how much (or more importantly, how little) competition you will have for every keyword phrase imaginable!
- Save you hours upon hours of monotonous work by completing the research for you!
Thanks for reading! Comments are always welcomed.