The last 3 days were one of the “hardest days” of my internet marketing business.  Why? Because…

I was writing the sales letter for my new product!

Yikes! Yes I know. Writing a sales letter is easier said than done. A sales letter is very important so important that it determines the failure or success of a product.

There are thousands of excellent products in Clickbank, Paydotcom in any niche that you can think of, but most of them hardly make enough sales. Your can have an outstanding product on a topic with huge demand, a very logical price, thousands of affiliate promoting it, but with a bad written sales letter you cant go far!

Writing a sales letter can be a very daunting task but here are some of the most important elements. Here are the basics but also VERY CRITICAL elements that every sales letter must include.

• Preheadline

The preheadline is used to grab your visitor’s attention and direct him to the main headline. It should not take up more than 2 or 3 lines.

• Main Headline

A headline is one of the most important elements in a salesletter. Your headline job is to grab your visitor’s attention in just a few seconds. If it doesn’t then your visitor will not read the page and lose lots of sales. It’s very crucial since it can be the success or failure of your product.

The most important components of a headline are to target the reader. You have to promise him a credible benefit. The biggest lesson I have personally learned about copywriting is that the BENEFIT is the single most important aspect of a headline.

Also include one or more items of

1. Self-Interest,

2. News,

3. Curiosity or

4. Examples of the ‘quick and easy way’

Identify the right people and then try to hit them with a benefit and also induce their curiosity and belief that it is in their own personal interest to find out more.

Some powerful headlines are that start or include the following:

“How To”, “Learn How To”, “Learn What”, “Discover”, “Uncover”, “Secrets Revealed”, “Exposed”, “Insider Tips”, “Exclusive” and THOUSAND of more examples.

How do you know if your headline is ideal? You don’t really know until you test it.

• Subheadline

It’s the first attempt to amplify the benefits or competitive positioning of your offer.

• Tell A Story

Telling a story is a perfect way to entice your readers to stay on your page more. The more a visitor stays in a website, the more possibilities there are to buy your product(s). Try telling a story that builds a picture up in your reader minds and evokes curiosity about its outcome.

Some great examples are to tell..

1. How you got started in the business and why readers should listen to you.
2. You can also tell the story of their problem, how frustrating it is and then slowly uncovers the solution. The ideal solution can be your information product.
3. Tell the story of how you helped someone get from “desperation” to “total satisfaction and improved quality of life.

Try to be as more specific as you can whichever example you use.

• Guarantee

Nobody actually likes buying something and having the risk. As a seller you have to reverse it. You must take the risk in this transaction. Give them your 100% money-back guarantee and for the longest period possible.

• Testimonials

Include testimonials from people that have successfully used your product. You need to have testimonials to boost credibility, express value and results, prove relevance to your target market, and validate expenditure.

• Bonuses

Offering bonuses will increase the value of your product. However not all bonuses are equal and have value. Always try to offer free bonus products that are supremely valuable, excellently targeted and totally relevant to your audience. For example if you are selling an ebook on how to do Pay Per Click advertising offering free bonuses such as website landing templates, Free $100 Google Adwords Credits will definitely increase the value of your offer and for your customers.

• How To Order

Then you tell to your potential customer how to place their order. Make it as simple as possible and don’t confuse him! Let your reader know that he can send his payment safely, for example through PayPal, Clickbank and that there is nothing to worry about. You can also include a snapshot for example of the Clickbank form. Several marketers verify that it increased their conversion rate.

• PS

Studies have shown that the two most-read items of a sales letter are the main headline and the PS.  Many marketers quickly write a PS in sake of just including a PS. Dont do this! Take your time.

Here is what you have to include in a PS. You have to restate your offer, discuss the major benefits again very briefly and remind them that they have to take action now.  Try to restate the scarcity factors and what pain they will continue to feel if they don’t buy today. Also restate your guarantee but also anything else that would matter in closing the sale.

Implementing these elements is not enough. You have also to consider the design of your sales letter. Try using different fonts, different tables and background colors. You need to find the correct combination that will speak to your potential buyer.

Well creating the perfect sales letter requires lot of experience and knowledge that is impossible to include in a blog post.

As always your comments are always welcomed.

Take care!

Today I will continue writing about my product launch activities.

I’ve created all the needed promotional tools that affiliates and JV can use.

Most affiliates and joint venture partners are “lazy”. I don’t mean that they are lazy to work but they will prefer promoting a product that has all the promotional tools they need is done for them and can instantly use them.

None knows your product better than you, that’s why you have to show your affiliates how your product works, what problems it solves etc.

So I have written different prelaunch, launch and follow up emails for affiliates and JVs that they can use as a basis and send them to their lists.

The prelaunch emails will be used a week before the official product launch until the big day. The launch emails will be used in the launch day and the follow up emails will be used after product launch for a week.

Not everyone has an email list so I have also written a blog post, different email signatures, ezine ads, ordered the banners so that they can use them on their blog, website in different forums etc. The banners are in different sizes so that it can be used in any part of a website or blog.

What is also important is to have a blog for the affiliates and joint venture partners. I’ve installed a JV blog especially for this product launch so that affiliates and JVs can be informed about all the latest news and content stats about this product launch, get their promo tools etc.

Talk to you soon.

So what I first did was hiring a mentor and started writing my ebook that I am going to launch very soon. The ebook is especially written to newbies internet marketers that want to start a successful internet marketing correctly and avoid all the mistakes that I made in that last years.

So here is what else I did until today.

I ordered some quality graphics for the website and the product from Ray Johnson Online Design. We had a discussion about how exactly I want them to look, what message to give etc. A graphic should not only have to have a quality appearance. It has to give a suitable message to the visitor and the potential customer. The color and the text that will be used on the header, the opt-in box the background are very important.

You want to give your website a professional look, feel and identity. I let them design the complete site graphics including the header the footer the order button and the optin-box.

A header is very important for a website. It is proven by many internet marketers that a website header increases the conversion like 300%. Yes 300%! This means that you can make more sales just from that little header.

I also have the ecovers created for the ebook. To make the ebook look professional you have to create some high quality ecovers. Many people decide if a product is good or bad just from its appearance. No matter how good your ebook is, you got to get your own quality ebook covers to boost your sales.

An excellent product with a wonderful cover and a professional looking website are not enough. A website with no visitors will never make you any money. You have to also get some advertising banners so that you and your affiliates can use them to bring you traffic. Although banners used to be more successful some years ago they still are an effective way of advertising your website, attracting traffic and affiliates. Banners are proven effective tools and are needed for every information product you create.

Although I am not a graphics designer I could create my graphics on my own. Well I have to admit that I am not perfect creating them, that is why I let someone else create them. You can either find someone on freelance websites such as Elance,  GetaFreeLancer, oDesk or an individual service like Ray Johnson Online Design, PlusMiniSites, DesignGuruRyan etc.

As I wrote in the beginning of this blog post, for my product launch I used Ray Johnson Design Service. If you want some affordable professional looking graphics for your ebook, minisite, Adsense sites, CD/DVDs covers, business cards, twitter backgrounds that will also include the correct marketing I highly recommend you to check them out. These guys will also design a 100% custom blog for you in a very low price. Ray’s team not only knows how to create beautiful and professional graphics for any situation but they also know internet marketing. This is very important since graphics are used to “communicate” with the visitors and give them the correct messages. Remember. A picture is worth a thousand words and words are the one that are making you sales. Don’t forget that!

There are some more things that I’ve done this week but since I don’t want this post to get too long I will let you know more on another blog post soon.

Talk to you soon.

Yes I am about to finish an information product and launch it very soon.
The product is in the internet marketing niche and is specially written
for newbie internet marketers that want to know how exactly build a correct
online business.

The REAL money online are made by creating your own information products AND launch it. Most of us just create the product add it on the Clickbank marketplace, or PayDotCom marketplace, or sell it through PayPal and just hope for the best…

With a successful product launch you will able to.

a) Make MASSIVE sales online and thousands of dollars online in just a few days.

b) Build a LARGE list of both subscribers and buyers in just a few days.

Although I am making money online mostly with Adsense and affiliate marketing I want to move to the next level as an internet marketer. I want to learn as much I can so that I can help you succeed online. As an internet marketer you NEVER stop learning so I would advice you to do the same and learn something every day. But dont forget to use that information and take action!

That is why I decided do take BIGGER actions this year and launch my own information product. I’ve never done my own product launch although I knew that the real money and success are there.

So I’ve asked for help from a guy that really knows how to make successful product launches but also has the desire to help me move to the next level. His name is Ray Johnson. He currently makes more than $10,000 every single month WITHOUT considering his personal products launches. And if you count his product launches that he made last year his monthly income is almost double than that.

To be more specific his last product launch called “Adswap Masterclass”  made him $11,000 in just 7 days and build him a subscribers list of 6,000.

Actually today he is launching another information product and I am curious
to see how well it will go.

I hire him to be my mentor and help me with the product launch.
Here is the payment receipt of $2,400 from PayPal.

I will keep you informed about it and let you “spy” on my daily activities…

Comments are always welcomed.